Quite possibly the least likely film to end Avatar's run at the top of the box office, Dear John earned $13.8 million on Friday, more than double Avatar's take (more on that in a moment). The Channing Tatum/Amanda Seyfried film is benefiting from being the first film targeted squarely at females in months. While it's virtually a given that Avatar's streak at #1 ends at seven, wackier things have happened as this is Super Bowl weekend. Sunday business is generally quite low and this will very likely contribute to a below average weekend multiplier for Dear John.
Even still, Dear John has such a head start over Avatar this weekend that for Dear John to not finish on top, it would have to have a sub-2.0 multiplier while Avatar would need to well over a 4. Dear John's multiplier won't be that bad, but it will be below average. It should come in with a weekend of $33.1 million.
seriously btd that hit bop saturday afternoon and if you told anyone that saurday/sunday a lot of people reaction were like yours.
but most of the guys don't give a damn always make fun or don't care if the fan base that may have an interest in dear john ever have anything aimed at them.
even though the for 'the guys' market pretty much have films aimed at then every weekend.
i'm glad avatar lost to what many feel is a bad/undeserving film.it's not getting the best reviews either. but yep it's review are a hell of lot better than transformers 2. ha ha...